Excerpts from the 44 page Guide

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Business Attraction - The Challenge

Most economic development teams would welcome any business and any lead.

Anyone that possesses the “any business could be a prospect for us mindset”, will become overwhelmed and ineffective. 

You must think critically and plan carefully at this stage in order to narrow down and prioritize your prospect list.

• Step 1: Identify your Industry Clusters to Focus on.

• Step 2: Answer this question. “Why should a business owner in each sector choose us”?

• Step 3: Create Content and add to your website using ____________ to quickly generate massive amounts of content (revealed later)

• Step 4: Get a list of companies using _________________ (revealed later)

• Step 5: Prioritize each sector. 

• Step 6: Identify companies to pursue. The challenge here is - of all the companies in Sector X, how do we attract and pursue these companies in an effective way?  How do we know which companies to target?

We can certainly all agree that It would be advantageous to know what companies were actively looking to expand or relocate, and with modern technology, this is now possible and affordable. (This tool is revealed later)

There are only a handful of executives that would be undertaking this sort of exploration and they are senior level executives or business owners. It is not difficult to identify likely contacts for you to approach. 

Once you identify the companies, we can intelligently guess at the key contacts to approach. Adding the company and contacts into your CRM and tracking engagement will allow you to build your prospect pool and ultimately, your recruitment pipeline.

THE STRATEGY

Step 1: Research and Identify Target Companies

Begin by conducting thorough research to identify companies that align with Your Community's economic goals and strengths.

Compile a list of potential companies that could benefit from Your Community's unique offerings. 

• Use ______________ software to find and sync all of your local companies with HubSpot - no data entry!
• Use ________________ to identify prospects and sync with HubSpot - no data entry
• Search for companies in your priority sectors that are flashing Intent to Relocate Signals
• --------------------------  software reveals intent data  (click here to get a 2 week free trial)
• Use ______________ to add any linkedin profile as a contact record to your CRM. Start free by clicking here (our clients get 10% off should you purchase). This is 1st party data and you can trust linkedin data over any other source.

Step 2: Develop a Customized Outreach Strategy

Create a tailored outreach strategy for each target industry. 

Highlight Your Community's strategic location, skilled workforce, and business-friendly environment. Emphasize the city's proximity to major markets, transportation hubs, and its vibrant community. Personalize your approach to address the specific needs and goals of each company. 

• #1 Utilize our Pre-Built Email Sequence that targets contacts that are likely engaged in an Active Search for their next community.
• #2 Set up Retargeting Ads (Google-LinkedIn) 
• #3 Add Contacts to LinkedIn Ad Audience / Google Ads
• #4 Subscribe to company news via google alert or via ChatSpot - our AI tool
• #5 Surround Bound
  • Ask team if they have contacts here (LinkedIn will show you 2nd degree connections)
  • ID then hit several execs with a sequence