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HubSpot:  Surveys

HubSpot - Here's how to create your own, online custom surveys using HubSpot.   

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HubSpot custom surveys - create and send customized surveys to collect feedback and information from your target audience.

Here's a step-by-step guide on how HubSpot custom surveys work:

  1. Create a survey: First, you need to create a survey within HubSpot. This can be done by selecting "Surveys" from the navigation menu and clicking "Create survey." You can choose from pre-built templates or start from scratch.

  2. Customize the survey: Once you have created the survey, you can customize it by adding questions and answer options. You can also add images and videos to make the survey more engaging.

  3. Define the audience: Next, you need to define the audience that you want to send the survey to. You can select specific contact lists or create a new list based on criteria such as location or job title.

  4. Send the survey: After customizing and defining the audience, you can send the survey to your contacts via email or embed the survey on your website. HubSpot also allows you to schedule the survey to be sent at a specific date and time.

  5. Analyze the results: Once the survey has been sent, you can track responses and analyze the results within HubSpot. You can view responses in real-time and generate reports to gain insights and make informed decisions.

Overall, HubSpot custom surveys are a powerful tool for collecting feedback and gaining insights from your target audience. With customization options and audience targeting capabilities, HubSpot surveys can help you make data-driven decisions and improve your business.

License Required: Service Hub Professional, Enterprise.


There are several advantages of using HubSpot surveys, including:

  1. Customization: HubSpot surveys can be customized to meet the specific needs and requirements of the user. This allows businesses to create surveys that are tailored to their unique needs, which can help them gather more relevant and useful data.

  2. Integration: HubSpot surveys can be integrated with other HubSpot tools, such as marketing automation and customer relationship management (CRM) software. This allows businesses to streamline their data collection and analysis processes, and ensures that survey responses are easily accessible and actionable.

  3. Ease of use: HubSpot surveys are user-friendly and easy to create, which means that businesses can quickly gather the data they need without having to spend a lot of time or resources on survey creation.

  4. Targeting: HubSpot surveys can be targeted to specific groups of customers or prospects, which allows businesses to gather data from their most important audiences.

  5. Data analysis: HubSpot surveys provide robust data analysis tools that allow businesses to quickly and easily analyze survey results. This can help them identify trends, insights, and areas for improvement, and make data-driven decisions based on the feedback they receive.

Overall, HubSpot surveys can help businesses gather valuable feedback from their customers and prospects, and use that feedback to improve their products, services, and overall customer experience.

Alternatives: HubSpot interfaces with other survey tools 

HubSpot offers native survey tools that are built directly into the platform, allowing users to create and distribute surveys to their audience. However, HubSpot also offers integrations with other survey tools, such as:

  1. SurveyMonkey: This integration allows businesses to create and send surveys using SurveyMonkey's platform, and then automatically sync the survey responses back to HubSpot.

  2. Typeform: Typeform is another popular survey tool that integrates with HubSpot. This integration allows users to create interactive surveys and then automatically import the responses into HubSpot.

  3. Google Forms: HubSpot can also integrate with Google Forms, allowing businesses to create surveys using Google's platform and then import the responses directly into HubSpot.

  4. Qualtrics: The Qualtrics integration allows businesses to create complex surveys and gather sophisticated data, and then sync that data back to HubSpot for analysis and action.

By integrating with these survey tools, HubSpot allows businesses to leverage the unique features and capabilities of each tool while still being able to easily manage and analyze their survey data within the HubSpot platform.

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